Privacy Policy

Simgology & Co. Ltd, trading as Simgology (“Simgology”)

Astrology & Divination Services

Effective Date: 11 May 2026

1. Who We Are

Simgology & Co. Ltd, trading as Simgology (“Simgology”), is a company registered in England and Wales providing astrology, tarot, numerology, and related interpretative and spiritual services.

For the purposes of applicable data protection law, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018, the data controller is:

Simgology & Co. Ltd
Trading as: Simgology

Company Number: 17211171
Registered in: England and Wales

Registered office: Flat 20 Helen House, Old Bethnal Green Road, London, England, E2 6QP

For privacy-related inquiries or requests concerning your personal data, please contact:

📩 hello@yourastrosimgology.com

2. What Personal Data We Collect

We may collect and process the following personal data, depending on the service you use:

Full name
Email address
Date, time, and place of birth
Mobile or WhatsApp number, where applicable
Booking and appointment information
Calendar, scheduling, and meeting information
Information provided through booking, order, or consultation forms
Information voluntarily shared during consultations or in communications with Simgology
Communications relating to bookings, orders, consultations, or service delivery
Technical information that may be collected through our website or service providers, such as IP address, browser, device, log, and usage information

Payment information is processed securely by Stripe. Simgology does not receive or store full payment-card details. Stripe may process personal data in accordance with its own privacy policy and applicable data protection laws.

If you subscribe to Simgology content through Substack, Substack processes information relating to your subscription in accordance with its own privacy policy.

Simgology’s services are intended only for individuals aged 18 or over. We do not knowingly offer services to, or intentionally collect personal data from, individuals under the age of 18.

3. How We Use Your Personal Data

We may use personal data to:

Provide and deliver purchased services
Create personalised astrology, tarot, numerology, and related interpretations
Verify birth information and prepare charts, reports, recordings, or consultations
Schedule, manage, and conduct consultations
Process and administer payments
Send booking confirmations, appointment information, Google Meet access details, service updates, and purchased deliverables
Respond to inquiries and communicate regarding bookings, orders, or services
Maintain appropriate business, accounting, tax, and transaction records
Manage cancellations, refunds, payment disputes, and chargebacks
Protect the security and integrity of our website, booking systems, and services
Establish, exercise, or defend legal claims where necessary
Comply with legal and regulatory obligations

We do not sell or rent personal data.

4. Lawful Bases for Processing

Under the UK GDPR, we rely on one or more of the following lawful bases, depending on the purpose for which personal data is processed:

Performance of a contract – where processing is necessary to take steps at your request before entering into a contract or to provide and administer a service you have purchased.

Legal obligation – where processing is necessary to comply with applicable legal, accounting, tax, regulatory, or record-keeping obligations.

Legitimate interests – where processing is reasonably necessary to operate, administer, protect, and improve Simgology’s business and services, including responding to inquiries, managing client communications, maintaining appropriate business records, preventing misuse, resolving disputes, and protecting legal rights, provided that these interests are not overridden by your rights and interests.

Consent – where consent is required, including for certain optional marketing communications or other processing activities. Where processing is based on consent, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

5. Service Providers and International Data Transfers

To operate and deliver our services, Simgology uses selected third-party service providers, which may include:

Cal.eu (provided by Cal.com, Inc.) – appointment scheduling, booking management, booking forms, and related calendar services
Stripe – payment processing and payment administration
Google Meet and related Google services – live consultations, meeting access, communications, and related service administration
WhatsApp – communication or delivery of audio recordings where applicable
Substack – email subscriptions, newsletters, and related communications

These providers may process personal data as data processors acting on Simgology’s instructions, as independent data controllers, or in another capacity permitted by applicable data protection law, depending on the service provided and the relevant processing activity.

Simgology has entered into a Data Processing Agreement with Cal.com, Inc. in relation to its use of the cal.eu service. Under that arrangement, Simgology acts as the data controller and Cal.com, Inc. acts as a data processor for personal data processed on Simgology’s behalf through the service.

Personal data processed through Simgology’s cal.eu service is hosted in the European Union or European Economic Area, subject to the terms of the applicable Data Processing Agreement. Limited remote access from outside the EU or EEA may occur where necessary for support, security, incident response, or service continuity and is subject to appropriate safeguards.

Some service providers may process personal data outside the United Kingdom. Where personal data is transferred internationally, Simgology will take reasonable steps to ensure that an appropriate lawful transfer mechanism or safeguard is used where required, such as UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or another legally recognised safeguard.

6. Data Retention

Simgology retains personal data only for as long as reasonably necessary for the purposes for which it was collected, including to:

Provide and administer purchased services
Maintain appropriate business and client records
Respond to inquiries, complaints, cancellations, or disputes
Comply with legal, accounting, tax, and regulatory obligations
Establish, exercise, or defend legal claims

The applicable retention period may vary depending on the type of information, the purpose for which it is processed, and any applicable legal or regulatory requirements.

Financial, transaction, accounting, and tax records may generally be retained for up to six years, or for any longer period required by applicable law.

Consultation notes, birth information, booking information, communications, reports, recordings, and other service-related information will be retained only for as long as reasonably necessary for service delivery, legitimate business purposes, legal compliance, or the establishment, exercise, or defence of legal claims.

Personal data held by third-party service providers may also be retained in accordance with their applicable retention schedules, legal obligations, and contractual arrangements.

7. Your Data Protection Rights

Under applicable UK data protection law, you may have the right to:

Request access to your personal data
Request correction of inaccurate or incomplete personal data
Request erasure of your personal data in certain circumstances
Request restriction of processing in certain circumstances
Object to processing based on legitimate interests in certain circumstances
Request the transfer of personal data you provided to us, where the right to data portability applies
Withdraw consent at any time where processing is based on consent
Lodge a complaint with the Information Commissioner’s Office (“ICO”)

These rights are subject to certain legal conditions and exemptions and may not apply in every circumstance.

To exercise your rights or ask a question about the use of your personal data, please contact:

hello@yourastrosimgology.com

You will not normally be required to pay a fee to exercise your data protection rights. We may request information reasonably necessary to verify your identity before responding to a request.

You also have the right to make a complaint to the ICO. We would appreciate the opportunity to address your concerns first, but you are not required to contact us before approaching the ICO.

8. Data Security

Simgology takes appropriate and proportionate technical and organisational measures designed to protect personal data against unauthorised access, accidental loss, misuse, alteration, disclosure, or destruction.

Access to personal data is limited where reasonably practicable to Simgology and authorised service providers that require access for legitimate service, operational, legal, or administrative purposes.

Although reasonable measures are taken to protect personal data, no method of electronic transmission or digital storage can be guaranteed to be completely secure.

9. Cookies and Similar Technologies

Simgology may use cookies and similar technologies that are necessary for website functionality, security, booking, payment processing, and the operation of services requested by users.

Third-party services integrated with the website, including booking or payment services, may also use cookies or similar technologies in accordance with their own privacy and cookie policies.

If Simgology introduces non-essential analytics, advertising, or marketing cookies, appropriate information and consent controls will be provided where required by applicable law.

Users may manage cookies through their browser settings. Disabling certain cookies may affect the functionality of the website, booking system, payment process, or other services.

10. Changes to This Privacy Policy

Simgology may update this Privacy Policy from time to time to reflect changes to its services, business practices, legal obligations, or the third-party providers it uses.

The latest version will be published on the official Simgology website with an updated effective date.

Where a change materially affects the way personal data is processed, Simgology will take reasonable steps to provide additional notice where required by applicable law.